《美賣科技股东会限量周边，價值1680元獨家礼遇》|美賣科技

美賣科技 shareholders' meeting season is upon us, and the tech giant is set to hold its annual shareholders' meeting on May 27th. This year, they're rolling out a generous 1,680 yuan online voucher, which is a far cry from the usual mugs, bowls, or 100 yuan vouchers some companies offer. The tech company reported a consolidated revenue of 0.3 billion yuan for January and February, marking a 78.1% year-on-year increase and a new high for the same period.

According to Mei Miao Technology, the souvenir vouchers will be available for shareholders to claim online starting from May 27th after they register as members on the "Mei Miao Official Website." Meanwhile, their internal sales data for 2023 shows that "Mai Eshop" hosted 8,000 group buying events, with an average of 21 new团购 items launching daily. Food products dominate the sales, while travel-related items, such as portable power banks, are making a comeback post-pandemic. The "Charlie Brown Soft and Moist Bread" has sold over a million units, securing the top spot in sales, highlighting the continued strong demand for online民生food products. The "Mini Smart Instant Hot Water Bottle" also appeared on both the sales volume and performance rankings, indicating the growing popularity of smart home group buying.

Mei Miao Technology revealed that user growth for "Mai Eshop" is ongoing, and through regular updates of group buying items, platform marketing activities, and the selection of high-quality original brands, they have successfully increased customer traffic and average order value. The average order value has risen from 1,200 yuan to 1,630 yuan, a 36% increase, demonstrating the potential of digital tools and influencer economics, as well as the maturing market for group buying models.

Based on research into the shopping behavior and needs of group buying consumers, Mei Miao Technology found that leveraging KOLs or group buying mothers' private domain communities or personal platforms can convert traffic into actual sales, thus fueling the boom of influencer economics. The company's self-service group buying system "Mai Eshop" mainly uses intelligent automation modules, allowing each registered user to choose products and become the group buying leader. The platform currently offers over 100 items for group buying, helping to solve traditional group buying issues such as labor and delivery time, attracting many KOLs or group buying mothers to join and boost their side income.