盛夏年中慶：點燃購物熱潮

**百貨年中慶　新光三越祭八重送搶客**

百貨業 традиційно низькі температури in June, including XinGuangMitsukoshi, Far Eastern, SOGO, MacroAsia, Uni-President ERA, etc., are promoting their mid-year sales to reverse the off-season. Global Mall and Mitsui Lalaport are also offering mid-year summer promotions to boost performance. They are targeting their loyalty members and offering additional gifts. The industry leader XinGuangMitsukoshi has launched its strongest ever mid-year sale with eight gifts. In addition to doubling points, you can also double your redemption. The total sales target is NT$4.3 billion, an 8% annual increase.

In 2024, XinGuangMitsukoshi is expanding its mid-year member rewards event for the first time. For 11 consecutive days, members will exclusively enjoy SKM points redemption, double rewards, and other benefits.

MacroAsia Plaza recently opened a LOPIA supermarket, with sales exceeding NT$8 million in the first three days of opening. The annual sales are expected to exceed NT$200 million, doubling the performance of the previous supermarket.

Far Eastern looks forward to the Dragon Boat Festival holiday business opportunities. In 2024, the mid-year sales will be increased with the addition of a "NT$5,000 gift for NT$500 on clothing," "NT$500 gift on single-item health equipment purchases of NT$5,000," and "NT$1,000 gift on single-item home appliance purchases of NT$10,000." After the revenue remained flat in the first five months, the 18-day mid-year sale is expected to generate 8%-10% growth.

Far Eastern SOGO's mid-year sale focuses on clothing and energy-saving home appliances. In addition to the storewide 70% off, SOGO APP members can exclusively enjoy a NT$1,000 electronic discount coupon. For single-item purchases of NT$3,000 or more at designated brands, you can get a NT$200 instant discount. With the mid-year sale in June and the opening of 14 restaurants in Big Dome, SOGO is expected to boost its second-quarter performance.